Search Engine Marketing - SEM & PPC

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Search Engine Marketing | PPC

First of all, let’s clarify here what Search Engine Marketing (SEM) is and what are some of the areas that make up search engine marketing. Basically search marketing a major component of online marketing which for the purpose of gaining higher exposure (rankings) in the search engines consists of either:

• promoting a website online via organic search engine optimization (SEO)
• paid placements (PPC) and inclusions (banners, etc.)

Others may define seach engine marketing SEM as strictly being the process of obtaining paid positioning on search engines and SEO is differentiated as being the marketing process for improving a website’s organic (non-paid positioning) in the search engines

Regardless of the terminology, search engine marketing are the marketing strategies utilized to increase a site’s rankings in search engines. Today, search marketing is critical to the success of any online undertaking, especially if the purpose is to do or drive business from the online presence. With over 85% of most site's traffic driven from the search engines, no company can afford to take their SEM efforts lightly.

SEM and PPC Tools & Resources

In addition to the following very useful tools recommended for anyone managing their paid for advertising, including PPC, we recommend checking our website for a complete overview of our Online Marketing resources used to managed both search engine optimization and marketing efforts - Search Engine Marketing

Additionally check out Search Engine Optimization (SEO) for those tools and resources specifically used for SEO.

Here you will find information on:

• RankSense Software Suite
• SEOmoz Pro Tools

And much more.

Useful SEM - PPC Tools & Resources

The following are some of our recommended resources:

1. Google Coupons – the largest keyword driven ad network, but also the most competitive with the highest bid prices. Sign up with a SuperbHosting account and receive up to $100 in Google credit.
   
   
2. Yahoo Coupons - the second largest keyword ad network, with over 1.5 billion visitors annually which is the second most visited website in the U.S., and the most visited website in the world. Sign up with Superbhosting and receive $25 in Yahoo advertising credits.
   
   
3. Acquisio
   - an excellent pay per click software built exclusively for organizations and companies to easily manage and optimize all their PPC campaigns such as Google, Yahoo and Microsoft in one web-based interface. As a SuperbHosting customer, get a free trial and discount.
   
   
4. Epiar – great negative keyword tool. Not cheap but very worthwhile for anyone doing serious Adword campaigns. Sign up with Superb and get special discounts on Epiar's services.
   
5. Seobook - an excellent list and reviews on free and paid for keyword research and other online advertising-related tools and resources for the PPC marketplace.
6. Stuntdubl – Mr. Ploppy's nefarious list of PPC tools and resources. Proceed at your own risk. A must read for anyone doing PPC.
   
7. WordTracker – a free keyword research tool useful in helping to research what key words you should target.
   
8. Keyword Lizard - a free Adwords keyword took that helps you create every possible permutation of your keywords.
   
9. Compete Tools– helps to provide useful information and feedback on your site’s traffic as well as your competitions.
   
10. SpyFu – very useful tool showing what your competitions’ Adword campaigns, their advertising budget, PPC keywords and organic search engine rankings are. Also shows average cost per click, search volume and related keywords
    
11. KeywordSpy - another cool tool to find out what keywords your competition is using and how.
    
12. SEO Chat – has over 40 analytic tools to help you evaluate your website and and improve your rankings including a free Google keyword suggestion tool.